129733617926408750_20Sprint million target of Dongfeng Nissan, Dragon transformation journey. Recently, Dongfeng Nissan's Marketing Department in Guangzhou huadu in Southern District was formally established. Hong Hao became Dongfeng Nissan South Marketing Department. South Marketing Department as Dongfeng Nissan in southern China "Marketing Center", will assume the level areas including sales, marketing, service, and other marketing decisions, and directly to theHeadquarters reported. Dongfeng Nissan to annual sales of 1 million units in 2012 will impact higher target. To this end, the Dongfeng-Nissan in the original region on the basis of further optimization and innovation
tera power leveling, East, South, West and North of the four established marketing department, seeking to implement more targeted regional management, improve the reaction speed of the terminal line. Dongfeng Nissan South Marketing DepartmentLong Hong Hao said: "Southern marketing embedded in the base camp in South China, has a unique advantage. This is a higher starting point, as we have set higher goals. We will give full play to the southern markets of good timing, geographical convenience, and, more innovation and efforts to seek a breakthrough, to create a ' mighty ' South of market. "It is understood that the newly established Southern marketingDongfeng Nissan headquarters that has been at the Guangzhou huadu fixed Office, equipped with the exclusive regional marketing officer, specialty stores, customers demand regional marketing organization, and led sales and marketing functions at Headquarters to better serve the market, customer service. /Diario reporter Le Guoxing Dongfeng Nissan start "vehicle category" new model for marketingCustoms reports this week, Dongfeng Nissan launched a "vehicle category" of this new marketing model, power-assist shocks million sales target for the year. It is reported that Dongfeng Nissan car of its products in accordance with the common properties are packaged into five "category"
tera power leveling, enabling marketing optimization and integration of resources, greatly improving the Dongfeng Nissan's competitiveness in each market segment. Dongfeng Nissan in campMassive innovation of the distribution model, 12 of its existing models (including import cars) is divided into five major categories, to realize the optimization of marketing resources, as a "group operations" effect. These five categories are: high end products (GT-R, Nissan Quest, loulan and subsequent import models), the flagship category (Teana and Teana · Duke), home car category (xuanyi, andSun, livina), fashion city categories (next generation TIIDA, Ma Chi) and SUV category (loulan, X-TRAIL, and Xiao passengers). Dongfeng Nissan sales and marketing headquarters Vice Minister Yang Song told reporters that the 2012 gloomy environment of China's car market, each market segment of the competition will be more intense. For this, he said: "before that product line 'Child bridegroom ', ' child has the better fight ', but often result in result is the product of their own to fight ' civil war ', marketing resources spent in vain. Now
tera gold, Dongfeng Nissan to use ' vehicle categories ' to achieve the ' army ' operational advantage, further consolidation of market positions. "Le Guoxing
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