profits of HK $ 34.255 million

Ma Kejia are expanding in the national cinema Star Beauty International (00198.HK) is currently fast layout market. "Our plan is to 2013, stars American international studios layout 90 cities throughout the country, cinema 120. By 2014 grossed more than 1.5 billion retail sales reached 2 billion in sales. Retail to more thanShare of box office receipts. 　　"Yesterday, Star Hu Yidong, President of American International Group, told the business daily said in an interview. On November 22, known as the "Star-us meeting" Internet Mall has been officially launched, in the parts of star international cinema, have already started displaying merchandise. If Star International is able to successfully complete its retail plan, it means that in the next few years retailWill become major profit point star American International. Introduction to Hu Yidong, wishes into retail is the star of the us in recent years. The main reason, partly because the wide coverage of the cinema, with a large young consumers. Star Beauty international film trips over 12 million times. And "70hou", "generation y" and "generation", viewing accounted for 70% of the crowd."It's consistent with the youth groups are like online shopping. "On the other hand, is because star has enough in the US and international cinema venues can open a shop. Has star US investment and operation of the cinema over more than 30 swtor power leveling, 2012 will reach nearly 100 year scale. 　　All over the country's cinemas, Star-us meeting provides a powerful network of entities and large consumers. TheaterChannel retail new business, can be recognized by the market and consumers? Star American International Group Executive Vice President Zheng Jichong said the combined retail and cinema in the United States market has been very mature. "In the United States star wars the old republic, cinemas are retailers, rather than merely selling movie tickets. "Zheng Jichong told reporters that by star international survey found that in the United States, ticket sales and retail collectionAnd the cinema revenues of each 50%. In the China Theater, popcorn, soft drinks, and souvenirs of retail revenue accounted for 11% of box office receipts. "Star international situation was slightly better than other theater, 13.5%. "It is learned that China Unicom dealer and stars American signed an exclusive agreement Apple 4S products in Singapore and the United States the cinema line sale。 　　In addition, the Star Beauty International also signed with the brand-name shops in Hong Kong to introduce Protocol, Sasa, Hong Kong, Harbour City, Hong Kong goods will be sold in Singapore and the United States through cooperation meeting. Star Beauty International also is in a growth phase. After half-year report showed, as at the end of June 2011, Star International performance turn losses into profits, profits of HK $ 34.255 million, compared with losses of 3,739. $ 20,000.